Cfo Thought Leader

Several years ago, when CFO Anna King first began to champion the benefits of real-time data, she recalls a sudden clamor around new customer activity afforded her the consensus-building moment for which she’d been waiting.At the time, King worked for Transactis, a payment processing company that she had first joined in 2011 as a controller. A year later, after having helped to raise the company’s Series C financing, she found herself being appointed CFO.“I was completely shocked—but I was grateful for the board’s confidence in me,” recollects King, who would occupy the CFO office until 2019, when Transactis was acquired by Mastercard.Along the way, King got to work alongside seasoned entrepreneurial CEO Joe Proto, who counted Transactis as his third start-up and had a “playbook” when it came to scaling a business. While King’s C-level appointment gave her new stature within the company, the move to leverage real-time data cross-functionally within the firm demanded something more.“Change management is t