Cfo Thought Leader

With regard to finance leaders who are counted among the ranks of today’s SaaS CFOs, it goes without saying that 20 years ago, most were somewhere other than at SaaS companies.In fact, many of them have no doubt arrived inside the SaaS realm only within the past 10 years or so as part of the software industry’s great migration from the model of perpetually selling software to the SaaS subscription model.However, for CFO Bas Brukx, the SaaS world has been home for more than 20 years, a fact that allows him to take a seat alongside other CFOs who can boast of pioneer roots inside SaaS-dom.“We had the benefit of not knowing what we didn’t know,” recalls Brukx, who notes that back in 2002, such a widely used metric as Customer Acquisition Cost was only then just being defined.At the time, Brukx was head of FP&A for Vocus, a SaaS software company specializing in solutions for the public relations and communication industries.“We did a lot of education with analysts and investors,” points out Brukx, who adds th