Cfo Thought Leader

Teodora Gouneva was enjoying one of the more satisfying chapters of a 25-year finance career when she began hearing voices again. She tells us that although for most of her work trajectory she had been able to ignore them, on this occasion the contentment that she had so carefully guarded began to give way. The year was 2013, and the role offered to Gouneva was to serve as CFO of PayPal’s Braintree Venmo operations, the enterprise resulting from PayPal’s recent acquisition of Braintree. “For me, it wasn’t an immediate or obvious ‘yes,’” recalls Gouneva, who already occupied a senior finance role overseeing a big slice of the company’s business after having adroitly climbed PayPal's finance career ladder for the previous 9 years. “I loved my current job, and there were still things on my road map that I wanted to improve and fix,” continues Gouneva, who notes that it was at this point that the voices once more surfaced—this time, not to be ignored. “Prior to that job offer, I would very often have people tell