Cfo Thought Leader

Back in 2006, when Paul Sheriff had only recently been named group financial director for a midsize banking business based in the United Kingdom, his team noticed that the profit margins of a certain banking product were experiencing a steady decline.What’s more, the customers being drawn to the product were deemed to be at “higher risk” than the bank’s other customers.  While Sheriff tells us that he helped to put an end to the product’s life, he also wants us to know that the numbers behind the problematic product appeared to be hidden in the bank’s overall financial statements.“The numbers from the backward-looking book of customers were dwarfing those of new customers such that everything looked okay,” explains Sheriff, who notes that an effort to study the bank’s new customer data separately was what suddenly flagged the troubling trend.Sheriff relates that once the numbers made clear that the product was not sustainable for the business in the long run, canceling the product ultimately prevent