Costing The Earth

Take your average teenagers, Trudy (13, loves sports and Twilight), Liam (16, loves computer games) and Craig (19, loves cars). So much of what they enjoy seems to be energy intensive but do this demographic really use more power? How do you get them to care about the environment they are going to inherit? That is the experiment Birmingham University are about to undertake. Can computer games, mobile alerts and social media create a generation of greens or are they already ahead of the curve? Farmworld is the most popular application on Facebook but could a real world equivalent to keeping and trading your animals online really help to change attitudes? Nestle have committed themselves to making the palm oil they use more eco-friendly after a Greenpeace spoof kitkat advert went viral but can teenagers pre-occupation with all things online always produce such results. And should the kids really have to shoulder the responsibility, after all it was probably their gas guzzling, gadget consuming baby boomer paren