Sixteen:nine

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT LED video wall technology is now so pervasive, and there are soooo many vendors, that it is increasingly hard for manufacturers to differentiate and compete. That's compounded by a lot of manufacturers selling on specs like pixel pitch, and the form factor of their products. Very few, however, spend much if any time talking about the why and what of video wall projects - as in why is this project being considered, what's it for, and also what's going to be on the screen when it gets plugged in. So I was intrigued when I was in touch with Chanan Averbuch, a South Florida LED industry vet. I learned he'd left his longtime executive sales gig with an LED display vendor to join a spinout that makes premium LED displays, but leads with creative. The company is called Blue Square X - with the X being short for experience. While most manufacturers just make the stuff, and ship it to integrators, Blue Square plans to bridge a couple of gaps - actin