Peter Day's World of Business

The story of the video company Ubisoft is pretty compelling ... five brothers in a small town in Brittany in the west of France rescued their parents’ ailing agricultural supply company by creating a new business based on the rudimentary computer games the brother splayed as teenagers in the late 1970s. Yves Guillemot, one of the brothers who created Ubisoft (and who is now chief executive) explains it’s business model and philosophy to Peter Day. Producer: Richard Berenger Editor: Stephen Chilcott