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[Top Tech & Agency Series] Rethinking Digital Advertising With Lucas Béland of Goloot

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Synopsis

Lucas Béland is the Founder and CEO of Goloot, a fast-growing ad network startup. Under his direction, Goloot has raised close to $8 million in venture capital and grown its team to nearly 20 industry veterans. The company's innovative technology is changing digital advertising by offering gamified, user-friendly ad experiences on over 50 premium content sites. Lucas is a 22-year-old Canadian entrepreneur who began his journey as a college student disillusioned with traditional advertising methods. He has since pioneered a dual-market marketplace connecting publishers with top brands like Foot Locker and Microsoft. In this episode… The digital advertising world is saturated with banners, pop-ups, and other intrusive ads that many users have learned to ignore. But what if there was a way to engage users differently, in a manner that rewards their activity on the web, enhancing their experience rather than disrupting it? Successful entrepreneur Lucas Béland delves into his journey from a college student disdain