Top Secrets Of Promotional Products Sales

Knowing vs. Doing in Sales: Implementation is Key

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Synopsis

Knowing vs. Doing in sales is all about implementation. Implementation connects the knowledge you have to the results that you're going to get. And without that key element being implemented again and again and again, you're never going to get to the results, the sales, the possibility that you have in your entire career. David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing knowing versus doing in sales. Welcome back, Jay. Jay: Hey, David. I love this topic because I think so many of us are just doing what we think we should do, but we're like, squeaky wheel gets the grease. And so, are we really focusing and fine tuning and honing our sales. David: Right. And doing what we know. Jay: Yeah. David: Because a lot of us can get trapped in input, rather than output. And I know I am guilty of this myself because I am a chronic learner. I am always reading books and studying stuff, watching videos, learning from courses, I spend a whole lot of money educating myself