Top Secrets Of Promotional Products Sales

A lot of people just think broadly in terms of expanding their market, without asking themselves a really important question, which is why? Why do you need to expand your market? Am I not doing things well enough in my existing market that I haven't been able to mine that as effectively as I could? David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing Expanding Your Market. Welcome back, Jay. Jay: Hey, thank you, David. Once again, I'm excited for this conversation. I know we always kind of learn from each other. We're in a process in our business where we're trying to expand from the inside, from our current customer base. Like right now we have a great Google Ads program, but we don't have an organic program, right? So that's one area that we're looking at right now. How do we get those organic leads? So we're right in this process right now. David: That's really interesting because there are so many different ways we can talk about expanding. I mean, the fir