Slick Talk With Wil

In this episode, the host welcomes Wes Smithe, co-founder and CEO at Direct, to discuss the evolving landscape of vacation rental management technology. The conversation covers Wes's personal journey in the industry, the challenges and innovations in property management systems (PMS), and the importance of data management. Wes also dives into the significance of AI and machine learning in the industry's future. The episode provides a deep dive into optimizing operational workflows and the intricacies of onboarding in tech systems. A must-listen for property managers and tech enthusiasts in the vacation rental space. Connect with Wes: Business Website: https://www.directsoftware.com/ Personal LinkedIn: https://www.linkedin.com/in/wsmithe/ Business LinkedIn: https://www.linkedin.com/company/direct-software/ Business