Faces Of Digital Health

Would you Pay $2500 for a Preventative MRI Scan?

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Synopsis

You may not have heard about Prenuvo, but you probably know Kim Kardashian. Or perhaps you know about Prenuvo because of Kim Kardashian. Prenuvo offers whole-body MRI scans for $2500. About 3-4% of people get something discovered, 10% have detected changes that require follow-ups. Opinions about the usefulness of these scans are diverse, with some hesitation on the clinical side. At HLTH Europe, the CEO Andrew Lacy explained: