Top Secrets Of Promotional Products Sales

When we think in terms of creating persuasive communication, it's really important to consider the flow. What is the flow of the communication? In what order are you asking these questions and having these conversations? Are you leading with the pitch? Because if you're leading with the sales pitch, then that's not going to work well at all. David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing creating persuasive communication. Welcome back, Jay. Jay: Thanks, David. You mean all communication is not good communication? I just thought sending out emails and random texts, that's the way to go. David: Yeah, random communication is often different than persuasive communication. I guess sometimes it can line up, but the stars have to all be in alignment for that to happen. Jay: Yeah, I see this. I get emails saying, Hey, just following up. And I'm like, Oh, you know, I don't know that that's really how you want to approach a potential customer. There's n