Top Secrets Of Promotional Products Sales

When I think in terms of turning leads into loyal customers, what is that first contact? And I know we've talked about that in a number of podcasts. And then from there, what is the desired path that we want them to take with us, that we want to take with them, right? Without some sort of basic path to get from here to there, the likelihood of making that happen is pretty much slim to none. David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing turning leads into loyal customers. Welcome back, Jay. Jay: Hey, thank you, David. Such a great topic again. I love our conversations cause I learn so much and I feel like there's a tendency to say, okay, I got the lead. I closed them. Now I'm going to move on to the next lead. And I think we would save ourselves a lot of time and money, if we were able to turn that customer into a returning loyal customer. David: Yeah, absolutely. And you raised a great point because I was thinking in terms of just new leads tha