Baked In Science

The plant-based food trend has been growing steadily since 2017 when its market was valued at $3.9 billion. As of 2023, this market was valued at $8.1 billion with more consumers demanding plant-based alternatives, whether for ecological or ethical reasons. In the baking industry, plant-based baked goods (https://bakerpedia.com/the-plant-based-revolution-in-patisserie/) continue to be in high demand, with many citing reasons such as dietary restrictions, allergens, sustainability, and cost reduction. In this episode of BAKED in Science, Mark is joined by Morgan Keim and Brock Kuhlman of Plantible (https://www.plantiblefoods.com). Plantible is unlocking the power of plants to promote the health and longevity of people and the planet. They work with pioneering food brands to create better plant-based products that are affordable, tasty, and nutritious, making animal-based protein the less desirable alternative. Going Plant-Based for the Planet As they discuss plant-based protein alternatives, some topics cove