The Cx Cast
357: Everybody Needs A Journey Atlas
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:53
- More information
Informações:
Synopsis
A journey atlas (also known as a catalog of journeys) helps companies establish and sustain a shared customer-centric language across silos. It creates a strategic, bird’s-eye view of what matters to customers to help companies prioritize, assign responsibility, collaborate, and find shared value across journeys.