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Whitney Geller is Co-founder and Partner of Whitman Emorson, a Toronto-based design studio focused on solving complex problems with a human touch. She is also Co-founder of Jems, a female-founded, body-safe condom and lube product line. Whitney has worked at the forefront of strategic design with global clients such as MTV, Coca-Cola, Oprah Winfrey, and the Mayo Clinic while at Bruce Mau Design. Yasemin Emory is Co-founder and Partner of Whitman Emorson. It is a team of designers, strategists, writers, editors, and creative thinkers bound by the desire to produce thoughtful and responsive work. She is also Co-founder of Jems, built on the desire to naturalize sex and condom use and disrupt a toxic industry. Previously, Yasemin served as the Senior Director of CO-OP and Associate Art Director at Martha Stewart Living Omnimedia. In this episode… Have you ever wondered how groundbreaking companies are born? Can an idea that challenges the status quo transform not only an industry, but perceptions as well? Whitne