Sixteen:nine

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT There's been a steady stream of announcements in the past couple of years about new sports and entertainment venues going up in the US and elsewhere, and one of the notable attributes about these developments is that they are not just stadiums and arenas - they're big commercial developments anchored by that kind of building but surrounded by retail, residential and infrastructure. They're sprawling, at times, and with that, not necessarily easy to navigate and use. An Australian software company called PAM has a tag line about transforming complex spaces into loved places, and it does that mainly through what people in digital signage would call wayfinding. But there's more going on with PAM than just maps. The company blends that base capability with a digital signage CMS, mobile, analytics, and integrations with business systems, including Ticketmaster. It also intertwines all these components so that they're reactive, with data from one