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Ben Hagon is the CEO and Co-founder of For Good Intent, an award-winning creative communications agency that exclusively serves nonprofit organizations across Canada. With a background in graphic design from a prestigious school in London, he is acclaimed for his work in healthcare, public health, and community service disciplines. Over the years, Ben has earned nearly every major North American creative award, published works, served on boards, and spearheaded his agency's rapid ascent as Canada's leading full-service firm for nonprofits. He is renowned for integrating strategic consulting with creative execution, helping organizations articulate their narratives and craft visually compelling campaigns. In this episode… What does it take to transition from a generalist agency to one with a concentrated focus? What could prompt such a strategic shift, and how might this decision impact not only the agency's trajectory, but also the clients it serves? Is it possible to align core values with market success? Be