Science Salon

In this wide-ranging conversation Dr. Shermer talks with the author of the new book, Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World, Dr. Michele Gelfand, Distinguished University Professor of Psychology at the University of Maryland, College Park. Her pioneering research into cultural norms has been cited thousands of times in the press, including the New York Times, Washington Post, Harvard Business Review, and Science, and on NPR. As a cultural psychologist, Dr. Gelfand takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference—how tightly or loosely we adhere to social norms. Why are clocks in Germany so accurate while those in Brazil are frequently wrong? Why do New Zealand’s women have the highest number of sexual partners? Why are “Red” and “Blue” Sta