Science Salon

Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street — our environments are themselves products of our behavior. Under the Influenceexplains how to unlock the latent power of social context. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet — mainly because that's what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. Frank and Shermer also discuss: luck and how lives turn out circumstances of behavior peer pressure and pressures on peers free wil