Top Secrets Of Promotional Products Sales

There are steps involved with making prospects and clients comfortable with you. You can't go from, "I have no idea who you are," to "I'm completely comfortable with you and I trust you implicitly" without steps. It just doesn't happen. David: Hi, and welcome to the podcast. In today's episode, co host Bianca Eastfound and I will be discussing the topic of making prospects and clients comfortable with you. Welcome back, Bianca. Bianca: Thank you so much, David. Definitely one of my favorite topics. And please tell us, what does it take to make prospects comfortable with us? David: Yeah, that's sort of a magic key, isn't it? What does it take? Well, I think it takes desire, certainly starts with the desire to want to do it, because a lot of times we're just so focused on selling what it is that we want to sell that we don't really think about that too much. We just think in terms of introducing ourselves and letting them know what we do and hoping that they're going to want to buy it. But so much of th