Sixteen:nine

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT When I asked an industry friend, whose opinions I respect and trust quite a bit, what CMS software he'd looked at and been impressed by, he rattled off a few companies I was expecting to hear about, but also mentioned the platform developed and marketed by a smallish UK company called NowSignage. He'd seen a lot of different options, but these guys he said, had something that was very modern and nimble. I finally got my act together and scheduled a chat with founder Nick Johnson. Now's roots are in pushing social media messaging to big screens at live events - like concerts and big games. Requests started evolving, both in terms of what could be done with screens and how long they'd be used - which led in part to him concluding the future business was in permanent installations and revenue that was recurring and predictable, versus periodic. Now markets its product as being affordable and not focused on a particular market segment, like QSR