Sixteen:nine

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Using data is pretty much integral to just about any ambitious and involved digital signage network being spun up these days, but for a lot of vendors and their customers, it's still a relatively new concept and approach. That's definitely not the case for the Toronto-area CMS software firm Omnivex, which has been around for more than 30 years and has always made data-driven communications central to what it does. More than 20 years ago, the core Omnivex solution included a module called DataPipe. I know, because I was using the thing way back then for a digital ad network I launched ... probably 10 years too early, but that's a story for another time. While a lot of its competitors have developed and marketed platforms that are pretty and loaded with bling, Omnivex has resolutely stuck to its technology guns with software that's quite involved and very powerful. The net result is Omnivex gets involved in a lot of the more complicated jobs