Top Secrets Of Promotional Products Sales

Brute force selling usually comes about when someone feels like they have to sell their product or service, regardless of the needs, wants, or desires of their prospect. The alternative is better understanding, relationship building, and effective qualification. David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland, and I will be discussing the idea of brute force selling. Welcome, Jay. Jay: Hey, thank you so much, David. I know we've talked about a lot of different issues, you know, generating leads and those types of things. I'm very anxious to talk about this brute force. When I hear it, as a customer, I'm like "brute for selling? What exactly do you mean here?" Because I might want to run away from it. The Case Against Brute Force Selling David: Yeah, well, I'm not really here today to advocate for brute force selling, okay? So, definitely not my first choice, but it seems to me like there are so many people, so many industries that tend to engage in it, that I thought we s