Omni Talk

In this Omni Talk Retail interview at Shoptalk 2024, Alicia LeBeouf, Head of Industry for Retail and E-commerce at Meta, dives deep into how the social media giant is helping retailers and brands drive growth through advertising, innovative features like Reels, and the evolving landscape of retail media networks. Discover how Meta proves the "halo effect" of ads on its platform, with 82% driving in store outcomes. LeBeouf shares insights on Meta's unified commerce solutions, which combine retailers' first-party data with Meta's extensive user base across Instagram, Facebook, and WhatsApp, to create powerful advertising opportunities. Learn about cutting-edge tools like Advantage Plus catalog ads with omni-product level reporting, designed to help retail media networks and brands reach targeted audiences and boost conversions. ALeBeouf also emphasizes the significance of short-form video content, particularly Reels, which garner a staggering 3.5 billion daily views, in capturing attention and delivering r