Pharm Exec Podcast
Episode 38: Customer-Centric Innovation
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:13:55
- More information
Informações:
Synopsis
Christine Sakdalan, Head of Franchise Strategy and Customer Solutions at Janssen Pharmaceutical talks with Pharm Exec editors about how patient-centricity fuels innovation, the difference between patient and customer centricity, and educational programs that need to be implemented for patients, providers, and payers.