Pharm Exec Podcast
Gen-Z Influence on Pharma M&A
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:32
- More information
Informações:
Synopsis
Ian Baer, Founder and Chief Soothsayer, Sooth, discusses their recent data and research about some massive behavioral shifts occurring across Gen-Z, and how pharmaceutical companies and healthcare advertising agencies can adapt their strategies to attract the ever elusive generation.