Top Secrets Of Promotional Products Sales

Today I'd like to talk to you about the three most likely points of failure in a sales process. First is Almost Always Targeting. This means trying to go too big, or too wide, or too deep, too fast. If you think the world is your market, okay, but the problem is it's very unlikely that you have enough money to market to everyone. For that reason, you have to get your targeting dialed in. It's like what Benjamin Martin said in the movie The Patriot. Aim small, miss small, because when you think you're targeting everyone, it's really more likely that you're not targeting anyone. Like the old proverb said, he who chases two rabbits catches none. Another issue with targeting everyone is that not everyone is a good prospect for you. Many people have no need, no desire, no money, no budget, no willingness to spend. So if you're targeting everyone, or you're targeting poorly, you'll have to kiss a lot of frogs, as the saying goes, to find your prince or princess. But that's qualification. We'll discuss that anoth