Franchise Euphoria: Franchise Insights | Entrepreneurial Coaching | Business Training | Legal And Financial Strategy

Kevin Hsu, CMO and co-founder of Pokéworks, is an innovative leader with years of sales and marketing experience. Kevin oversees the marketing activities and social media innovation of Pokeworks. In 2016, Pokéworks introduced the sushi burrito to the world through a viral video, establishing the brand as pioneers in the industry and sparking a social media phenomenon with Hsu heading up the brand’s digital presence.  Prior to Pokeworks, Kevin served as VP of Sales and Marketing for technology firms for over 10+ years.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Kevin Hsu, the CMO and co-founder of Pokeworks. [2:22] Josh welcomes Kevin to Franchise Euphoria. [3:01] Kevin takes a moment to explain the concept of Pokeworks, which is a fast-casual restaurant that serves Hawaiian-inspired cuisine. [5:21] Kevin describes the build