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The Importance of Maintaining a Niche with Ken and Ryan Parsons of Brothers Gutters

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Synopsis

Ken graduated college with a History degree in 1996 and began teaching shortly after. Ken kept busy in the summer working as a gutter installer for a local company. By the end of the season he became inspired to learn the gutter trade and start his own business. In 1999, Ken essentially threw his degree into the gutter and started the company that would later by called “The Brothers that just do Gutters”. By 2002, the business had achieved great success. Ken realized he needed a partner to take his operation to the next level. Who better to fill this role than his own brother, Ryan Parsons?   Ryan had just finished earning his degree when Ken began recruiting him to join the gutter trade. After working two years for a start-up as a graphic designer, Ryan agreed to team up with his big brother temporarily while searching for a new job. During this time, he came to share Ken’s vision and by 2004 he was co-owner of business. Ryan now holds the titles of both Co-Owner and Chief Solutionist©.   Key Takeaways: [0:1