Franchise Euphoria: Franchise Insights | Entrepreneurial Coaching | Business Training | Legal And Financial Strategy

Today’s unique franchise concept comes from husband and wife duo Shiva and James Boecker. Shiva and James are the founders of Rockstar Martial Arts and they founded the brand when they realized there was a hole in the fitness market. They set out to create a luxury concept that fostered discipline and leadership skills in kids through martial arts and a connection with their families and community. What started out as a one location business became a franchise with 6, soon to be 7, locations in Texas and a possibility of expansion into Florida and Georgia. The conversation we have today goes beyond what it is like to walk into a Rockstar Martial Arts location. Shiva and James share the ups and downs of beginning this process and what it is like to be in business with their spouse.   Key Takeaways: [3:03] - Shiva and James are a husband and wife team. They share their background in martial arts and their desire to do more. [4:37] - When she experienced more high end boutique fitness centers in Florida, Shiva r