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Heather Smith delves into the transformative role of ChatGPT in the accounting sector. The discussion begins with an early adopter's perspective, highlighting the initial challenges and the evolving capabilities of ChatGPT. She explores its practical applications in tasks like email drafting and webinar planning, emphasising its ability to add creativity and efficiency to mundane tasks. The podcast then shifts focus to customise ChatGPT for more personalised and precise outputs. This includes tailoring the AI to align with specific language preferences, such as UK English, and ensuring the responses are concise and fit the intended audience's needs. Emphasis is placed on the tool's ability to mirror an individual's style and branding, making it a versatile asset in professional communications.   In the final segment, she discusses the importance of critically assessing AI outputs, acknowledging ChatGPT's limitations such as its tendency to "hallucinate" or provide incorrect information, and the inherent biase