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MediaPhones to Accounting Dashboards to Digital Marketplaces : The Design Journey of Xero’s Co-Founder | Philip Fierlinger

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Synopsis

Xero co-founder Philip Fierlinger shares the story behind building one of the world's most successful accounting platforms, Xero He discusses his early inspiration from car dashboards and the gamification of bank reconciliations. Fierlinger also reveals how his latest startup Upstock is transforming the inefficient B2B food ordering process and levelling the playing field for small suppliers.    Many of our listeners will know Philip Fierlinger as one of the 5 co-founders of Xero, but let me share with you a bit of background about Philip: For over 5 years, Philip has been creating digital products and experiences that have set new standards of design, business and technology.  In 1992 a university project landed Philip an internship at General Magic where he conceptualised the “Mediaphone” a digital walkman, letting you download music anywhere, anytime. To give you some context this was 9 years before Steve Jobs introduced the iPod and 15 years before Jobs introduced the iPhone. Philip went on to create a di