Unleashed - How To Thrive As An Independent Professional

Show Notes: In this discussion, Joe Pope, the Partner and Director of Business Development at Hinge Marketing, discusses cold outreach. He explains that it is crucial to understand the key issues, topics, and channels that target audiences in order to effectively engage with them. The old method of folding dialing and outsourcing has developed a reputation for not seeing ROI or benefit from the time spent on it. Joe suggests that when developing an approach to cold outreach, it is essential to focus on understanding social media cadence, marketing strategies, the target audience's industries, key issues, and subject matter expertise. This will help avoid falling victim to the sea of sameness and ensure that the message is tailored to the specific needs of the target audience.    Joe offers an example of an independent consultant who wants to expand their circle of clients. They have 15 years of experience in strategic sourcing and procurement. They may have already reached out to past clients and people they