The Tai Lopez Show

The $1,000,000 Secret: Why Relatability Is Most Important

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Synopsis

Visit fundrise.com/tai to have your first 3 months of fees waived!Go to myollie.com/try/tai for 60% off plus a FREE bag of treatsVisit netsuite.com/tai to download your FREE guide, “Seven Key Strategies to Grow your Profits”Get $150 off your purchase when you go to eightsleep.com/tai“Emotional intelligence is knowing how to control your own emotions in sync with also reading how others feel about you.” - Tai Lopez(click to tweet)Great marketing requires a storytelling finesse. This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories. A relatable story is an emotional story. From the failure stories to the love stories, if the core of the messaging is rooted in something that