Top Secrets Of Promotional Products Sales

The best way to get more responses from your prospects and clients is to sequence your communication. If I've got a sequence in place that says, all right, when I get a lead from a networking function, what I'm going to do is I'm going to initially, either same day or next morning, send out this email message, which essentially says, "it was great meeting you at the networking function. Nice having a chance to talk." And then. you've got something that is said in that email that is designed to elicit a response. Some will initiate a dialogue, some of them won't. So from that point, if you don't hear back, you could have another one that goes out a couple of days later saying, Hey never heard back you on this, but something else occurred to me that I didn't mention and then you add something else to the conversation that could potentially be of interest to them. So you're not just hitting them with "call me, call me, call me, call me." You're actually creating value in the communication, which is also partic