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Why it was selected for "CBNation Architects":   In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Ray Sidney-Smith, the President of W3 Consulting, which helps small businesses use web, mobile, social, and digital technologies to market and manage better. Sidney-Smith is also the author of "SoLoMo Success: Social Media, Local and Mobile Marketing Small Business Strategy Explained" and a digital marketing strategist with certifications from Google, Evernote, and Hootsuite. Throughout the episode, Ray shares valuable insights on digital marketing and management strategies for small businesses. He emphasizes the importance of understanding a business's purpose and values, and aligning marketing efforts with those principles. He also discusses the benefits of using productivity tools like Evernote and Hootsuite to streamline workflow and improve efficiency. In addition to sharing his expertise, Ray also offers practical tips and resources for small business owners. He recommends the