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Why it was selected for "CBNation Architects": In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Teresa de Grosbois, the #1 international bestselling author of "Mass Influence - the habits of the highly influential". Teresa is a 4X international bestselling author and teaches marketing courses around the world to business leaders and entrepreneurs on how to create massively successful word-of-mouth campaigns. She is also the head of the Evolutionary Business Council, a global community of speakers and influencers dedicated to teaching the principles of success. Throughout the episode, Teresa shares valuable insights on marketing and influence, emphasizing the importance of creating meaningful relationships with clients and customers. She also discusses the power of word-of-mouth marketing and how businesses can create successful campaigns by focusing on building trust and delivering value to their audience. In addition to sharing her expertise, Teresa also offers practical tips