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IAM1782 - Founder and CEO Passionate About Inclusiveness of Minority Audiences in Brand’s Marketing Strategy

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Synopsis

Why it was selected for "CBNation Architects": In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Roy Broderick Jr., the founder, and CEO of The Intuition Consulting Firm. Roy is a marketing expert with an extensive background in the entertainment industry, having worked for companies like MTV Networks, VH1 Networks, and Turner Entertainment Networks. In 2016, he launched The Intuition Consulting Firm, a marketing agency that focuses on positioning LGBTQ and multicultural audiences as an integral component of a brand's marketing strategy. Throughout the episode, Roy shares valuable insights on marketing and inclusivity, emphasizing the importance of creating authentic connections with diverse audiences. He also discusses the need for brands to avoid tone-deaf marketing and to align with the spending power of emerging minority audiences. In addition to sharing his expertise, Roy offers practical tips and advice for entrepreneurs and business leaders. He recommends the book "Expone