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Why it was selected for "CBNation Architects": In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Andrew Maff, a marketing expert with over 15 years of experience in eCommerce. Andrew has owned and managed multiple marketing companies in the eCommerce space and has also worked in-house at multiple online selling companies, driving brands to new heights. With his knowledge of marketing and business strategy, love for staying ahead of the curve, and ability to execute marketing solutions, he created BlueTuskr, a team of specialized experts dedicated to the growth and success of eCommerce sellers. Throughout the episode, Andrew shares valuable insights on effective marketing strategies and building a successful agency. He emphasizes the importance of focusing on specialized areas of expertise and mapping out a strategic plan for clients. He also discusses his journey from marketing for bands and tours to pivoting into hospitality and retail, eventually creating his own agency in earl