Billion Dollar Body

In this episode of God's Business, discover valuable insights on the power of guarantees, transforming buyer perception, and tailoring offers to diverse customer needs. Uncover strategies to decrease prices or increase value, and stand out in the marketplace. Get ready for practical advice to excel in God's business by focusing on outcomes and providing certainty to potential buyers. Explore the world of effective offers and create compelling propositions that drive success.   TIMESTAMP: [00:00:00-00:03:29] Introduction and importance of making effective offers [00:03:29-00:04:48] Using guarantees and risk reversal to increase buyer confidence [00:04:48-00:07:04] Differentiating between value-driven and results-driven buyers [00:07:04-00:09:27] The importance of focusing on the outcome and transformation for customers [00:09:27-00:11:11] Decreasing price or increasing value to create a compelling offer [00:11:11-00:14:55] The psychology behind Costco's return policy and its impact on buyer behavior [00:14:55-