Top Secrets Of Promotional Products Sales

If our storytelling allows us to build trust, build credibility, build a bond, and increase sales, then we're telling the right stories. If it's just designed to be manipulative, then save your breath. David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will be discussing the power of storytelling in sales. Jay, tell me a story. Jay: Listen, I am a storyteller. I love to tell stories and I like to build when I tell stories, right? And so this is something that I use on a regular basis when I'm talking to people and it's not just telling a story. I think it's putting people in a story and what character are they in that story? And I think most people want to be the hero in their own story, right? David: They do. which gets to the whole idea of the hero's journey and all that kind of stuff for anybody who follows that sort of storyline or that Jay: mm-hmm. David: type of story arc, The Hero's Journey by Campbell, I can't think of his first name. But it's a book and i