Bay Curious

There’s a Secret Message to Decode in San Jose

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Synopsis

f you’ve walked past Adobe’s corporate headquarters in downtown San Jose, you may have spotted them: four big orange LED lights that look like flat-head screws, turning in apparently random patterns. This week’s Bay Curious question comes from listener Geoff Morgan, who wanted to know: What do the turning wheels on the top of the Adobe building mean? To start with, it helps to know Adobe makes computer software for people who work with words, pictures and sound. “At the core of our DNA, really, is art and technology,” says Siri Lackovic, the company’s senior brand strategist. That’s why you’ll find clever art installations all over their office towers. Siri is one of the two people on the planet who know the whole story behind the glowing orange orbs Geoff noticed. The other person, of course, is the guy who came up with the concept, New York artist Ben Rubin. “The hope is that someone would look up and say: ‘What is that?’ ” Ben says. “What is that thing trying to say, you know? What is its message?”