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Why it was selected for "CBNation Architects": In this episode of the CEO Podcasts, host Gresham Harkless interviews Lexie Smith, founder of THEPRBAR Inc., a public relations agency that empowers entrepreneurs and small business owners to build their own empires. Lexie has nearly 10 years of PR and marketing experience and has helped companies and entrepreneurs gain accelerated success through the world of public relations. During the interview, Lexie talked about PR and helped define what it is and why it's important.  She shared her CEO hacks, which include using CRM tools like Salesforce, Hubspot, and Pipedrive for sales management, Slack for program communication, and payment processing tools like Paypal and SamCart. She also discusses the pros and cons of hiring a PR agency (which is also relevant for any hiring and investing), highlighting the time-saving benefits of such a decision but also acknowledging the high cost and the fact that media contacts are attached to the PR firm. Overall, the podcast pr