Unleashed - How To Thrive As An Independent Professional

Show Notes: Evan Polin, founder and operator of Polin Performance Group, talks about how his firm helps professionals in the service industry build their businesses and grow their practice. He helps them get in front of their ideal clients, make sure they're not giving away their expertise for free, and qualify opportunities more quickly. He also helps them take a strategic approach to problem solving and use their expertise to close more business with the kind of clients they'd like to work with. Evan provides professional services firms with sales and business development advice. He starts with a diagnostic, using the Harver behavioral-based assessment tool. This gives him a 35-page report on the client's strengths and weaknesses in sales and  business development. He asks about the client's goals and what kind of practice they want to build, how much revenue they'd like to develop, and what their mix of clients should be. He then puts together a customized business development plan to help the client reach