Top Secrets Of Promotional Products Sales

Are You Pursuing Unqualified Prospects?

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Synopsis

Pursuing unqualified prospects is a waste of time. Lately, I've also been on a bit of a kick in terms of commitment versus interest. If you're interested in the possibility of working with us, that's very different than if you're committed to getting the results you want in your business and working with us to do it. David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will be discussing the pursuit of unqualified prospects. Welcome, Jay! Jay: Hey, it's so great to be here again, David, and I always love the topics that we get into. I think usually, or mostly, especially in my case, I'm in pursuit of just any prospect and I don't give a lot of thought to are they qualified, are they not? It's like, just send me all the leads and all sort through it, and I'm sure that I'm wasting a lot of time doing that. David: It's funny, isn't it? It's like just looking for warm bodies. Anybody who can fog a mirror, right? And to some extent, that's part of every process. Because we