Startup Selling: Talking Sales With Scott Sambucci

This is Part 5 of our series – First Principles for Startup Founders    In this episode, Scott shares why startup founders MUST establish Product-Problem Fit BEFORE they establish a Product-Market Fit product.   Most founders I talk with started their company because they saw a big problem in the market or a big gap with the existing solutions.   The very first thing we need to do when we’re going out and selling is to make sure that our product solves a problem for our future customers AND to establish what sort of customers to target early in the company’s sales work. —