Top Secrets Of Promotional Products Sales

When we think in terms of what makes us different from our competitors, a lot of it should be addressing who is our ideal target market? And it's largely going to consist of people who want to do business the way that we do business, and then matching up our style of business with the way that they want to do it. David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will ask the question, what makes you different? Welcome back, Jay. Jay: Thank you for asking me to be with you again. David. I love this question because if we don't know what makes us different, I think it becomes harder to sell or to present yourself or anything else, knowing your strengths and weaknesses, and playing to your strengths. Well, that's obviously something that we should be doing, but I've met a lot of people that don't have a self-awareness. They wouldn't be able to answer this question, and so they don't really know where to focus and they're kind of haphazard. David: Yeah. In the promotio