Women In Leadership

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #28.  On tip #7 of this ListenerIntoLead series you would have heard me share: Where do you start when it comes to your podcast? You start with the end in mind. But not just ANY end in mind.  But a specific end in mind.  Because specificity is key.  For instance a goal of: “I want to build visibility and brand awareness with my podcast” is not specific.  Nor is, I want to grow my podcast downloads to 1,000 downloads per episode – that's not specific either.  Go back and listen to that tip if you want to learn how to be more specific.  Another thing I want you to be clear on starting with the end in mind – is thinking about (a) your overall message and where you want to position yourself as a trusted authority and (b) your overall business model and where specifically you want to